Sunday, February 5, 2012

Main sources of revenue

While the greatest prize at stake at UEFA EURO 2012 is the Henri Delaunay Cup, the financial rewards on offer are also considerable. The total prize money up for grabs for the 16 finalists is 196m. euro, up from 184 m. euro at UEFA EURO 2008, with a potential 23.5 m. euros available for eventual champions, provided they win all three of their group matches.
Each participating team will receive a minimum payment of 8 m. euro, on top of which there are performance bonuses in the group stage of 500,000 euro per draw and 1 m. euro for a win. There will also be 1 m. euro bonuses for the teams that finish third in their groups, which will give an incentive to those out of the running  for a quarter- final place on the final matchday. In the knockout stage, each quarter-finalist will earn 2 m. euro and each semi-finalist 3 m. euro. The runners-up in the final will collect an additional 4.5 m. euro and the UEFA EURO 2012 champions 7.5 m. euro.
The tournament in Poland and Ukraine is expected to generate in the region of 1.3 bn. euro through four main revenue streams: media right (62%); commercial rights from sponsorship, licensing  and merchandising (22%);  ticketing (9%); and corporate hospitality (7%).  The money will cover the operational costs of staging the tournament and will also fund UEFA's HatTrick assistance program from 2012 to 2016.
A total of 498 m. euro will be earmarked for the HatTrick program, which finances development projects in all 53 UEFA member associations. Every association will get up to 9.4 m. euro in solidarity payments to support investments in infrastructure and educational schemes. The remaining income will co-finance all UEFA's youth and women's competitions until 2016, its referee and coach education programmes, and some of its administrative costs.

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