Tuesday, February 7, 2012

First UEFA EURO 2012 broadcast partner workshop in Warsaw.

The first UEFA EURO 2012 broadcast partner workshop, staged in Warsaw, proved to be a great success as broadcast right holders received their first formal introduction to the services planned for next summer's final tournament. In total, 46 broadcast partners took part in the workshop, where they were by the CEO of UEFA Events SA, David Taylor; UEFA Events SA's marketing directing, Guy-Laurent Epstein; UEFA Events SA's operations director, Martin Kallen; and UEFA's communications director, Alexandre Fourtoy. The two-day workshop started on 21 June and offered UEFA its first opportunity to speak to a large group of broadcast partners. More than 120 participants heard presentations from all relevant UEFA divisions. "The broadcast partners are very happy with the current state of preparations and they trust us to deliver. We now need to live up to that trust and will not disappoint them," said Alexandre Fourtoy. "The broadcast partner family is extremely important for us and we need to look after their interests the best we can, because they will bring the tournament to billions of fans around the world," added Guy-Laurent Epstein. UEFA will meet the broadcast partners again right after the final draw to present the latest developments. 

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