Ticketing innovations

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UEFA has launched two new ticketing programmes for UEFA EURO 2012 which will enhance
the experience for supporters wishing to travel to Poland and Ukraine. The PNA (participating national associations) Fan Sales Programme and Tour Operator Programme, which went live in December, are considered especially important for a competition which presents different challenges from logistical and infrastructural perspectives. Around 85% of the 1.4 million tickets available for the final tournament will go to supporters, and fans of the 16 finalists are able to apply for
tickets through the PNA Fan Sales Programme via 16 individual sales portals on UEFA.com. The portals are the only way for supporters to obtain tickets directly. Tickets are not being sold on a first-come, first-served basis, which means
that fans can apply for tickets at any time while the sales window remains open and will have the same chance as everyone else. The Tour Operator Programme enables supporters to purchase all-in-one travel packages, including accommodation and the right to buy a related match ticket on UEFA.com afterwards.
Authorised travel packages are only available from licensed UEFA tour operators. No more than two tour operators are licensed per territory and their websites can be accessed via links beneath the team flags on UEFA.com.
The programme began on 12 December and runs until 1 March. The UEFA EURO 2012 ticketing workshop took place in Warsaw on 8 and 9 December, attended by representatives from all 16 participatingnational associations, who were given
a walk-through of the fan sales portals and shown how to use the system for their own internal ticket allocations. Other areas covered included financial and legal matters and the precise team allocations per match. Participants also had the opportunity to discuss matters with Adam Olkowicz, UEFA EURO 2012
tournament director for Poland. UEFA.com received more than 12 million applications
for the first wave of UEFA EURO 2012 tickets, which went on general sale in March
2011 – a UEFA European Football Championship record – with a ballot held to determine the successful applicants.

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