Ticketing innovations
UEFA has launched two new ticketing programmes for UEFA EURO 2012 which will enhance the experience for supporters wishing to travel to Poland and Ukraine. The PNA (participating national associations) Fan Sales Programme and Tour Operator Programme, which went live in December, are considered especially important for a competition which presents different challenges from logistical and infrastructural perspectives. Around 85% of the 1.4 million tickets available for the final tournament will go to supporters, and fans of the 16 finalists are able to apply for tickets through the PNA Fan Sales Programme via 16 individual sales portals on UEFA.com. The portals are the only way for supporters to obtain tickets directly. Tickets are not being sold on a first-come, first-served basis, which means that fans can apply for tickets at any time while the sales window remains open and will have the same chance as everyone else. The Tour Operator Programme enables supporters to purchase all-in