MEDIA RIGHTS SALES EXTENSIVE COVERAGE
Supporters will enjoy extensive and innovative opportunities to follow UEFA EURO 2012 across all media platforms following the successful conclusion of agreements with broadcast partners. As well as reinforcing and increasing awareness of the brand values of UEFA and the UEFA European Football Championship, the prime objective when negotiating the sale of media rights is to maximize the distribution and visibility of tournaments. This has been achieved for UEFA EURO 2012 with partners providing a depth of multi-media coverage. They are able to activate a broad portfolio of rights, exploited across all media platforms, including television – both free-toair and pay TV – internet and mobile on a linear and on-demand basis. This platform-neutral approach will ensure maximum exposure for the tournament in Poland and Ukraine, while at the same time providing broadcast partners with increased value and flexibility for their programming. UEFA EURO 2012 LIST OF BROADCAST PARTNERS E