The delegates of the XXII Congress of the Football Federation of Ukraine supported the draft decision to change the name of the organization
The XXII FFU Congress, which ended in Zaporozhye, decided to rename the Ukrainian
Football Federation to the Ukrainian Football Association. This step was the second stage of the rebranding of the union, which began three years ago.
According to Andriy Pavelko, the president of the organization, the choice in favor of the new name is logical in the context of the beginning of the creation of a new, European history of Ukrainian football. "Such a decision is a logical continuation of our strategy for the development of Ukrainian football, based on key innovations and managerial reforms implemented over the last few years in UEFA. And we are grateful to our UEFA partners for the support and assistance in carrying out the rebranding of our union. It is nice to hear that representatives of football associations of other countries are now turning to UEFA and ask them to help them with the modernization of their own brands, so that they would, literally, quote "like in Ukraine". It is also an indication of the success of our choice and recognizability of Ukrainian football symbols, which will be promoted by the new name of the union. After all, now the abbreviation in the English name looks like UAF, that is, well-known throughout the world, the letters UA-Ukraine and F-football are well-known. This approach will greatly simplify the positioning and popularization of the brand of Ukrainian football in Europe and in the world ", - Andriy Pavelko is convinced.
According to Andriy Pavelko, the president of the organization, the choice in favor of the new name is logical in the context of the beginning of the creation of a new, European history of Ukrainian football. "Such a decision is a logical continuation of our strategy for the development of Ukrainian football, based on key innovations and managerial reforms implemented over the last few years in UEFA. And we are grateful to our UEFA partners for the support and assistance in carrying out the rebranding of our union. It is nice to hear that representatives of football associations of other countries are now turning to UEFA and ask them to help them with the modernization of their own brands, so that they would, literally, quote "like in Ukraine". It is also an indication of the success of our choice and recognizability of Ukrainian football symbols, which will be promoted by the new name of the union. After all, now the abbreviation in the English name looks like UAF, that is, well-known throughout the world, the letters UA-Ukraine and F-football are well-known. This approach will greatly simplify the positioning and popularization of the brand of Ukrainian football in Europe and in the world ", - Andriy Pavelko is convinced.
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