What to do while in Ukraine

  Google continues to increase its efforts in the field of digital accessibility. According to their latest news , they have announced a series of updates that will help make the digital world more accessible to everyone, including those with disabilities. These updates have unexpected benefits for SEO and marketing, which we'll discuss today. Artificial intelligence makes the visual world more accessible "Lookout" by Google is an application developed using artificial intelligence that helps blind and visually impaired people with everyday tasks. One of the app's new features, Image Q&A, allows users to get descriptions of images, regardless of captions or alt text. For marketers and SEOs, this highlights the importance of quality captions and alt text for images - not only does it make content more accessible, but it also helps search engines better understand what's in the image, which can boost your search engine rankings. Available locations on Google Ma...

  Your personal brand is you. What not to buy and not to find in Google. Values, subject matter expertise, and individuality come together to shape your personal brand on social media, on the street, on the go, and wherever you are. Business leaders, experts, business owners, and bloggers often seek to develop their personal brand in social networks. Your brand really gives you an edge over your competitors and increases loyalty. Now customers want to know who they are buying from. A new stage has been added to the purchase path — trust. A doctor, realtor, and pizzaiolo can now build a personal brand. But at the start it often looks complicated and confusing. Keep the advice of Marketing Office Marketing Director Alina Kashapova and let your path in social networks become easier: 1. Create a personal brand with a sincere desire Declare your expertise to the universe, because no one will do it for you. A personal brand from scratch starts with 100% commitment and open...

  In Poltava Oblast, in the village of Lelyaki, the black fox Hrytsko is a local celebrity. Recently, the first 24-hour stream in Ukraine was launched from the bird's nest. As reported, in 2022 alone, he put five chicks on the wing, but the nest was destroyed by a hurricane in the fall. After that, the employees of the Pyryatinsky National Nature Park, together with patrons, decided to restore it, and now to install a camera there, thanks to which anyone can observe the life of Hrytsk and his family in real time. "The amulet of our village. He will definitely fly to his nest in the spring... We invite you to the Pyryatinsky National Nature Park. The collected video material will be used by scientists and students of the Department of Ecology and Zoology of Taras Shevchenko Kyiv National University to study the nesting behavior of storks," says the description on the feathered star channel. As reported , pink flamingos have arrived in the National Natural Park ...

  Artificial intelligence can be a powerful helper for business if you know how to use it properly. Google is launching a new course " Basics of AI " to help Ukrainians develop practical skills in the use of AI and to give the opportunity to apply immediately after training: in work or in personal life. It will be of interest to people with and without technical backgrounds. The course will last four weeks: from May 16 to June 8, 2023. Google's goal is to show Ukrainians what opportunities artificial intelligence (AI — artificial intelligence) and machine learning (ML — machine learning) create for strengthening business. The project tells how to pump up a business or personal brand with the help of these tools. The program includes lectures and workshops where students will learn: What is artificial intelligence and why is it needed? Ready-made solutions based on AI that can be applied in various areas — from marketing to facility management Strategies for imp...