Social media personal branding: 5 tips to start blogging and monetize your expertise

 

Your personal brand is you. What not to buy and not to find in Google. Values, subject matter expertise, and individuality come together to shape your personal brand on social media, on the street, on the go, and wherever you are. Business leaders, experts, business owners, and bloggers often seek to develop their personal brand in social networks. Your brand really gives you an edge over your competitors and increases loyalty. Now customers want to know who they are buying from. A new stage has been added to the purchase path — trust. A doctor, realtor, and pizzaiolo can now build a personal brand. But at the start it often looks complicated and confusing. Keep the advice of Marketing Office Marketing Director Alina Kashapova and let your path in social networks become easier: 1. Create a personal brand with a sincere desire Declare your expertise to the universe, because no one will do it for you. A personal brand from scratch starts with 100% commitment and openness. Energy and passion are transmitted through the screen, and only sincerity will help to become close with the audience. This does not mean showing every second of life. In presenting expertise, sincerity is also necessary. 2. Act according to the plan, not "when the resource is available" It is very cool to be "in the resource, in the flow", but we all understand: such a state can appear and disappear at a random moment. Your energy and inspiration to pursue the goal is the eternal engine of the blog. However, only a clear strategy and systematic execution of tasks will bring results. How to develop a personal brand: Treat your personal brand as a project/business. Write measurable goals on the blog. Develop a strategy based on values and goals. Create your own style: in texts, stories and the concept of blogging. Be consistent. The blog should be consistent in style, content plans, brand voice. Set deadlines and meet them. Over time, many processes can be automated. 3. Be yourself A "licked" page with a checkerboard arrangement of design, blurred photos or the same color does not give a "wow" effect and turns the blog into something artificial. Sincere emotions, truth and openness are a new trend. It is feelings, triggers in everyday things, life experiences that attract, make the page alive. A person "scans" your page in about 20 seconds and decides whether it responds to them. From visual details to your individual qualities. 4. Work on your personal brand systematically No marketing tool can become a magic pill and turn you from a no-name into a brand in a day. You will encounter difficulties, test and reject different options for advancement, change. And you will constantly develop your personal brand. How to be systematic in building a personal brand from scratch: Invest time and money. At the start, you may see little effect, it takes time for recognition to grow exponentially. It usually takes 2-3 months (in our team's practice) to set up SMM, develop an identity and find a blog style. Leave the comfort zone. Now it is necessary to show not only the mission, values, but also personal life. Everyday life may not be enough, but only expert articles eventually become "white noise". Survive criticism and "haters". When you open up, turn your knowledge into a brand, when you do it sincerely, every action or post attracts attention. Step over someone else's envy, limitation, and boldly go to the goal. 5. Create different touch points with the audience and bring everyone together on one platform A personal brand (or just a brand) should have different points of contact with the audience. In Instagram, Telegram, Google, Tik Tok, come across articles on various sites with your authorship, see the target. All together gives a powerful result. At the same time, traffic from different platforms should be collected on one main page. Create an Instagram account and do not divide it into work, personal, sales or any other. Sales work best through a personal brand. Different pages = distracted prospect. And for dessert: what a personal brand will give you Trust. This is when perfumes are bought, because Julia Roberts has them. And not because of the smell "with a hint of rose" and "high quality". Growth of company/brand recognition and reach in social networks. Stable profit and a queue of customers. Audience loyalty. It will be easier for you to communicate, get to know each other, and get reliable connections. Scaling business and expertise. Personal branding isn't about millions of followers and ad sales. It all starts with 100 loyal people watching your stories. But you will be able to develop without a framework. Reach out to a mentor, a marketer to get started. At the start, it is normal to fight with fears, to experience doubts every day or to face new tools. In order for the desire not to burn out and not to get hung up on "I'll start on Monday", you need the support of an expert or at least family and friends. Move towards your personal brand in small steps, but never stop!