MEDIA RIGHTS SALES EXTENSIVE COVERAGE

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Supporters will enjoy extensive and innovative opportunities to follow UEFA EURO 2012
across all media platforms following the successful conclusion of agreements with broadcast partners. As well as reinforcing and increasing awareness of the brand values of
UEFA and the UEFA European Football Championship, the prime objective when negotiating the sale of media rights is to maximize the distribution and visibility of tournaments.
This has been achieved for UEFA EURO 2012 with partners providing a depth of multi-media
coverage. They are able to activate a broad portfolio of rights, exploited across all media
platforms, including television – both free-toair and pay TV – internet and mobile on a linear
and on-demand basis. This platform-neutral approach will ensure maximum exposure for
the tournament in Poland and Ukraine, while at the same time providing broadcast partners with increased value and flexibility for their programming.

UEFA EURO 2012  LIST OF BROADCAST PARTNERS EUROPE:

Albania    RTVSH
Armenia    AMPTV
Austria    ORF
Azerbaijan   AZ TV
Belarus    BTRC
Belgium    RTBF/ VRT
Bosnia and Herzegovina BHRT
Bulgaria    BNT
Croatia    HRT
Cyprus    CyCBC
Czech Republic   Ceska Televize
Denmark    TV2/DR
Estonia    ERR
FyR Macedonia   MKRTV
Finland    yLE/ MTV
Georgia    GTVR
Germany     ARD/ ZDF
Greece    ERT

Hungary    MTV
Iceland    RUV
Italy     RAI
Israel    Charlton
Kazakhstan   Kazakhstan TV
Kosovo    RTK
Latvia    LT
Lithuania    LRT
Malta    PBS
Moldova    TRM
Montenegro   RTCG
Netherlands    NOS
Norway     Canal 9/NRK/TV2
Poland     TVP
Portugal     RTP/SIC/SPORT TV/TVI
Republic of Ireland   RTE
Romania    TVR
Russian Federation   RTR/ C1R
Serbia    RTS
Slovakia    RTVS
Slovenia    RTVSLO
Spain    Mediaset España
Sweden     SVT/TV4
Switzerland   SRG SSR
Turkey    TRT
United Kingdom   BBC/ ITV
Ukraine    TRK/ NTU
WORLDWIDE COVERAGE OF UEFA EURO 2012:

Australia Setanta Sports Australia
Brazil TV Globo and Globosat
Canada TSN and RDS
China CCTV
Hong Kong PCCW
Indian Sub-Continent NEO Sports
Indonesia RCTI and Indovision
Malaysia and
Brunai Darussalam Astro

Middle East, North Africa and
Northern Sub-Saharan Africa Al Jazeera
Mexico TV Azteca and Televisa (OTI)
Mongolia TV9
Myanmar Shwe Than Lwin Media Company Limited
Latin America Televideo Services
Singapore StarHub
Sub-Saharan Africa and
South Africa Canal Horizons/SuperSport International
Thailand Grammy
United States of America ESPN
Venezuela Meridiano TV




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