Reputation of IT-companies in Ukraine - rating
PointeR Agency Communications Agency conducted a study among IT companies on the number of positive references in the media and social networks. rating of companies with the best reputation.
GlobalLogic, N-iX and EPAM press services. In their opinion, mistakes were made in the ranking. Commentary companies added below.
Updated 2: PointeR further explained how it collected data. Their comment is below.
The leaders
The study determines how active communication companies conduct, how they deliver positive information about themselves and how correctly and actively work with negative ones.
By the total number of references in the top three:
SoftServe - 4081;
Sigma Software - 3674;
EPAM - 2562.
GlobalLogic, N-iX and EPAM press services. In their opinion, mistakes were made in the ranking. Commentary companies added below.
Updated 2: PointeR further explained how it collected data. Their comment is below.
The leaders
The study determines how active communication companies conduct, how they deliver positive information about themselves and how correctly and actively work with negative ones.
By the total number of references in the top three:
SoftServe - 4081;
Sigma Software - 3674;
EPAM - 2562.
By the number of positive and neutral references, the following companies became the best:
SoftServe - 1089;
DataArt - 461;
Sigma Software - 255;
Ciklum —203;
EPAM - 170;
Luxoft - 158;
Infopulse - 152;
Lucky Labs - 144;
GlobalLogic - 88;
ELEKS - 68;
EVOPLAY - 43;
Intellias - 44.
SoftServe - 1089;
DataArt - 461;
Sigma Software - 255;
Ciklum —203;
EPAM - 170;
Luxoft - 158;
Infopulse - 152;
Lucky Labs - 144;
GlobalLogic - 88;
ELEKS - 68;
EVOPLAY - 43;
Intellias - 44.
Anti-leaders
Negative media references were received by Ciklum and Lucky Labs.
“However, a detailed analysis showed that such an information background of the companies was formed either due to ignoring crisis situations or an incorrect reaction to the crisis. As a result, a large number of references on the Internet, which can be regarded as “negative,” are not such. Which, ideally, needs to be fixed, ”says Olesya Stoyko, co-owner of PointeR.
They thought: to take into account the mentions of this study, media reports, independent posts and updated reposts in social networks for the year were taken. Data collection and determining the tonality of mentions were carried out using software (including YouScan), as well as from open sources. TOP-20 IT companies were selected based on the latest rating of the largest IT companies in Ukraine from the DOU publication.
For example, the company GlobalLogic, which first contacted the editors with a comment:
In our section, we used a system from YouScan, an international company that has been providing solutions for monitoring and analytics of online media and social networks for more than 10 years. The company's solutions (according to their information) meet the needs of leading global brands, including Nestle, Coca-Cola, McDonalds, L’Oreal and Google.
According to YouScan, over the specified period, the number of neutral and positive publications of GlobalLogic is approximately 30% more than the issuance of the system indicated by GlobalLogic. In general, the graph of leaders for positive and neutral references shows that GlobalLogic is in the top five. Obviously, this indicates a good level of communication from the company over the past period. It is important to note that all companies were evaluated according to a single algorithm in equal conditions. Note: screenshot for the period 1.05.2019 to 1.05.2020.
Negative media references were received by Ciklum and Lucky Labs.
“However, a detailed analysis showed that such an information background of the companies was formed either due to ignoring crisis situations or an incorrect reaction to the crisis. As a result, a large number of references on the Internet, which can be regarded as “negative,” are not such. Which, ideally, needs to be fixed, ”says Olesya Stoyko, co-owner of PointeR.
They thought: to take into account the mentions of this study, media reports, independent posts and updated reposts in social networks for the year were taken. Data collection and determining the tonality of mentions were carried out using software (including YouScan), as well as from open sources. TOP-20 IT companies were selected based on the latest rating of the largest IT companies in Ukraine from the DOU publication.
For example, the company GlobalLogic, which first contacted the editors with a comment:
In our section, we used a system from YouScan, an international company that has been providing solutions for monitoring and analytics of online media and social networks for more than 10 years. The company's solutions (according to their information) meet the needs of leading global brands, including Nestle, Coca-Cola, McDonalds, L’Oreal and Google.
According to YouScan, over the specified period, the number of neutral and positive publications of GlobalLogic is approximately 30% more than the issuance of the system indicated by GlobalLogic. In general, the graph of leaders for positive and neutral references shows that GlobalLogic is in the top five. Obviously, this indicates a good level of communication from the company over the past period. It is important to note that all companies were evaluated according to a single algorithm in equal conditions. Note: screenshot for the period 1.05.2019 to 1.05.2020.
Unlike another system, which the vast majority of mentions are tagged as “positive,” YouScan more “meticulously” classifies the tonality of mentions: only really positive ones are indicated, excluding neutral ones. Thus, the vast majority of mentions in YouScan have a neutral tag, while the other system considers the majority of mentions positive (more than 90%). Moreover, it is obvious that mixing data from two different systems is not correct. We checked all the companies from our list according to one system - YouScan.
Updated: Comment by Victoria Konstantinova, GlobalLogic’s marketing director. The editors add it in full without abbreviations.
For us, as a large international company, reputation in the market is important. We constantly monitor references to GlobalLogic in the media and social networks, analyze the number of publications, their tonality and role. Our data do not correspond to what we saw in the published slice of the reputation of Ukrainian IT companies. We cannot clearly assess the situation, since the study does not spell out a clear methodology and technology for calculating publications. However, according to our analytics, from May 1, 2019 to May 1, 2020, 1586 media publications were published about GlobalLogic, 1578 of them with a positive and neutral tone. Many news feeds were initiated by our team. During this period, we held 4 media events, including the launch of the EcoHike application, after which we received more than 200 publications with a positive tone.
For analytics, we use the LOOQME media mentions monitoring system, a proven system trusted by many market leaders. It allows you to collect publications from different sites, as well as using special tags to determine their tonality, the role of the company in the publication, types of media and other analytical indicators.
Commentary by N-iX Marketing Director Alexey Goncharov. The editors add it in full without abbreviations.
“This material is a vivid example of the fact that any research can be started only after you have learned to work with a lot of different data and become familiar with the basic principles of conducting, analyzing and, especially, publishing the results. As well as the majority of companies from this list, we constantly monitor all references to both our company and some of our competitors - the data that we have is an order of magnitude different from the data provided. ”
Nina Vasileva, Director of Communications, EPAM Ukraine
In building a reputation, EPAM relies on the approaches of the Reputation Institute, which have repeatedly proved their effectiveness. For us, as well as for other large international companies, reputation is not only the number of manifestations in the media. In a professional sense, reputation is a much more complex concept, which consists of evaluations and attitudes of all key business stakeholders.
Unfortunately, this study does not provide an objective reputation assessment of a business. And the methodology itself raises a number of questions, once again raising a discussion around evaluating the effectiveness of communication services. Obviously, the results of different monitoring and analytical systems will differ and argue about numbers is pointless.
Carrying out such studies, it should be remembered that each business operates within the framework of its reputation strategies, focusing on specific tasks or working with a specific group of stakeholders. Therefore, an attempt to reduce all companies to a common denominator and limit oneself to only one toolkit does not provide a correct picture of the status of IT companies' reputation. Alas, there are no values for the IT industry or the communication market in this study.
Updated: Comment by Victoria Konstantinova, GlobalLogic’s marketing director. The editors add it in full without abbreviations.
For us, as a large international company, reputation in the market is important. We constantly monitor references to GlobalLogic in the media and social networks, analyze the number of publications, their tonality and role. Our data do not correspond to what we saw in the published slice of the reputation of Ukrainian IT companies. We cannot clearly assess the situation, since the study does not spell out a clear methodology and technology for calculating publications. However, according to our analytics, from May 1, 2019 to May 1, 2020, 1586 media publications were published about GlobalLogic, 1578 of them with a positive and neutral tone. Many news feeds were initiated by our team. During this period, we held 4 media events, including the launch of the EcoHike application, after which we received more than 200 publications with a positive tone.
For analytics, we use the LOOQME media mentions monitoring system, a proven system trusted by many market leaders. It allows you to collect publications from different sites, as well as using special tags to determine their tonality, the role of the company in the publication, types of media and other analytical indicators.
Commentary by N-iX Marketing Director Alexey Goncharov. The editors add it in full without abbreviations.
“This material is a vivid example of the fact that any research can be started only after you have learned to work with a lot of different data and become familiar with the basic principles of conducting, analyzing and, especially, publishing the results. As well as the majority of companies from this list, we constantly monitor all references to both our company and some of our competitors - the data that we have is an order of magnitude different from the data provided. ”
Nina Vasileva, Director of Communications, EPAM Ukraine
In building a reputation, EPAM relies on the approaches of the Reputation Institute, which have repeatedly proved their effectiveness. For us, as well as for other large international companies, reputation is not only the number of manifestations in the media. In a professional sense, reputation is a much more complex concept, which consists of evaluations and attitudes of all key business stakeholders.
Unfortunately, this study does not provide an objective reputation assessment of a business. And the methodology itself raises a number of questions, once again raising a discussion around evaluating the effectiveness of communication services. Obviously, the results of different monitoring and analytical systems will differ and argue about numbers is pointless.
Carrying out such studies, it should be remembered that each business operates within the framework of its reputation strategies, focusing on specific tasks or working with a specific group of stakeholders. Therefore, an attempt to reduce all companies to a common denominator and limit oneself to only one toolkit does not provide a correct picture of the status of IT companies' reputation. Alas, there are no values for the IT industry or the communication market in this study.
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